The Challenge for Small Producers

Ronaldo highlighted a significant pain point for many small agricultural producers: the lack of access to affordable and practical technology. These individuals frequently manage all aspects of their operations alone, from cultivation to customer relations. For those growing delicate crops like microgreens, factors such as temperature and humidity are critical, and without proper monitoring, production losses can be substantial.

Leaftix's Solution:

Technology and Knowledge Leaftix steps in by providing both affordable technology and essential knowledge. The company offers devices and systems to assist with manual tasks like harvesting, planting, and monitoring. This includes sensors for cultivation monitoring and systems to streamline client communication. Beyond hardware, Leaftix also educates producers on vital aspects like establishing a strong online presence through social media. Ronaldo emphasized that many producers face similar challenges, allowing Leaftix to offer adaptable, "lego-like" solutions that can grow with their businesses.

A Deep Dive into Microgreens

The interview frequently returned to the topic of microgreens. Ronaldo described them as "baby plants" that can be harvested in about two weeks and possess the same nutritional value as their mature counterparts. He pointed out the significant global market for microgreens, estimated at $3-4 billion, and its immense potential for enhancing food security.

A Passion for Sustainable Agriculture

Ronaldo's motivation for founding Leaftix is deeply rooted in his past experience monitoring the Amazon rainforest. His goal is to promote sustainable agriculture, striving to "cultivate more with less" without depleting natural resources.

Overcoming Hurdles and Looking Ahead Despite the promising market, Ronaldo acknowledged the challenges in raising awareness and securing funding for microgreens, as many, including potential investors, are still unfamiliar with the concept. Nevertheless, he remains committed to developing Leaftix, creating educational content, and ultimately expanding the company's reach globally.